Visa x SMBC Debit Card
Overview
Sumitomo Mitsui Banking Corporation Group, headquartered in Tokyo, Japan, is a prominent Japanese multinational banking and financial services institution. With a global presence, the group offers a wide range of services in the retail, corporate, and investment banking sectors. Additionally, it serves as one of Visa's credit card issuing banks in the Japanese market.
Role: Illustration / Graphic Design
Agency: Papier Blanc
Project Year: 2019
background
As part of Sumitomo Mitsui's collection of credit and debit card offerings, Kazoku no Osaifu (かぞくのおさいふ) stands out as a family-oriented money management debit card tailored specifically for young Japanese families.
In line with this product series, our objective was to propose a collection of vibrant and trendy debit card designs that resonate with the Japanese family target audience.
This collection showcases a series of unpublished proposed designs for this project.
the challenge
