Facebook Trigger to Target
Overview
Facebook Trigger to Target is project focused on uncovering emotional triggers within games to improve their impact on players. Through examining the unique gameplay and epic moments that make a game stand out, the team will be able to identify the underlying emotional triggers that drive player engagement. The project involves developing and testing a framework for uncovering these triggers, as well as creating a game that leverages them to enhance player engagement.
Role: Animation / Illustration / Graphic Design
Agency: Papier Blanc
Project Launched: 2018
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To highlight the creative framework, we developed an animated and illustrated marketing pitch deck for Facebook Singapore, with a focus on advertising across their various platforms and targeting the community.
the challenge
